Branding & Identity Projects

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Joe's Covent Garden

I recently designed a hand-drawn logotype for Joe’s Southern Kitchen & Bar in Covent Garden – formerly known as Navajo Joe’s.

The brief given to me was to design a logo, that like their food would give a taste of the Deep South in the centre of London. The logo has been used extensively throughout the restaurant, from Neon signage to being foil debossed into the menu covers. In addition to the logo, I also designed a rooster marque to be used in instances where a logotype isn’t needed.

joessouthern.co.uk