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Identity, stationery and ongoing brand development for Bahrain based photographer Ali Sharaf. Ali wanted me to design a strong yet simple brand identity for his photography business Like me, Ali is inspired by Swiss modernist design, so with this in mind I adopted a ‘less is more’ approach to his identity. The result is a recognisable and relevant marque which communicates his core brand values.

The marque symbolises both an eye and the letter ‘A’ rotated 90 degrees counter clockwise — www.alisharaf.com