Truth Guidelines

An extensive set of brand guidelines for London based strategic insight consultancy Truth MS.

Aim: To create a strong and purposeful identity that is both versatile yet functional. The Truth brand is defined by a strong typographic style and expression. This, used in conjunction with a bold colour palette, helps to achieve a distinctive, clear look for the brand.

Colour overlays, abstract type layout and a bespoke illustration help to challenge the space and create a unique, individual style.

Designed whilst working at Socio Design.